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How To Start Off SEO Content Writing: Introduction

Let’s face it, content is the king of our online community. Actually, well-written and even-better-optimized content – smashes.

That also means that, by now, people know how to make content appealing to any reader, using parameters that Google itself has provided to help us push through our ideas, and ultimately sell our products and services.

Here are some of the tried and true, proven methods to start off your SEO content writing journey.

How To Make Google Love You, And Put You On That Famous First Page?

The million-dollar question. And the reason why so many people started writing longer descriptions for their services/products.

To become more visible, and for clients to be able to find you more easily, you need to offer quality. That’s first.

Becoming more visible and obtaining a better position on Google (1 to 10) means more traffic, more people discovering your work, buying your products… 

This is how SEO and writing long(er) textual formats became an important asset of the 21st-century sales market.

Whether your content is sales-inclined or not, introducing specific keywords will ramp up the visibility,  bring more traffic to your domain and create a unique surrounding for your brand to grow and evolve.

You Are Now Un a Path (Or Soon Will Be) To Becoming an SEO Content Writer

Yes, we know that experts, gurus, and specialists are coming out of your fridge by now, but here’s the catch – here, you don’t have to pay for anything

And you will still get all the most important information you’ll need to get started. But first, some of the most important things on this path to becoming an SEO writer, are:

  • Your content must provide “an answer to a question”; it has to be relatable
  • It has to be “easy to follow” and readable
  • Avoid sounding unnatural only for the sake of pushing some keywords
  • Make sure your content is tailored and suited for different needs and different campaigns

You need to understand your client, research their work, and their niche; understand the people buying those services/products.

This will help you accommodate your tone and approach to writing an informative blog, an ad, or a social media caption.

  1. No keyword stuffing. (Yes, Google is getting smarter, and louring visitors with the most popular KW does more harm).
  2. Avoid  “fluff” content. If you don’t know something, try doing more (and better) research. Losing yourself in generalizations leads to uninteresting content.

Why Is Relatable and Easy-To-Follow Content Your Best Friend?

3 min (and less) reading time? 

Maybe sounds impossible now, but you will get better at formulating your thoughts to sound engaging.

While the affinity to write can be a quality we are born with, the technicalities of SEO and writing an SEO blog post are something you can learn

We were on that same path a few years back. Now it’s easy to turn ideas into solid rock solutions that our clients love. To read. To look at. To use.

Our content is our stronghold today. But we still give our best to make it easy-going, readable, and problem-solving. 

Try to stand by these simple optimization principles and you’ll be off to a good start:

  1. Create content that is readable and easy to follow. Nobody in the world wants to stare at one chunk of piled-up letters
  2. Investigating your demographic; how old they are, what they do and like… It will help you determine a better tone and voice to address them 
  3. Those visitors MUST find a solution to their problem in your text. Period.

101 SEO Tools To Build Authority on Google

Now, once you have written your first blog/ad/… you’ll see that that’s only one little piece of SEO optimization and the whole fight to obtain a better Google rank.

Now, we have to monitor our blogs, descriptions, etc and update them with new KW and up-to-date information (if needed). 

We do that by using certain tools. Some of them can be used free of charge, but you do get better service, more features, etc if paid.

Tools to help you stay on top of your SEO content writing game:

  1. GSC or Google Search Console: a free service (by Google) that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. GSC helps you understand and improve how Google sees your site.
  2. YOAST:  SEO plugin that gives you feedback on your descriptions, keywords, etc.
  3. Ahrefs: your ID when it comes to backlinks! Backlinks are incoming hyperlinks from one web page to another website. The more backlinks you have pointing back to your site, the more popular you will be.
  4. Wincher – Keyword tracking and domain positioning. Wincher allows you to monitor positions for specific keywords, identify common mistakes, etc…
  5. Screaming Frog – “SEO spider” analyzing websites, ideal for SEO Audits. Picks up on broken links, bad HTTP status codes (ex.404), duplicates, heavy photos, etc.
  6. For keywords: Ubbersuggest, Semrush, Google Ads keyword planner…

In Need of Good SEO Content? This Can Also Help

High-quality SEO content writing in 6 steps.

  1. Get to know your brand (or the brand you write for). It’s philosophy. It’s customers… Find out how that demographic likes to be talked to…
  2. Examinate the market. What is the reaction to your product… What does the competition do?
    • How many words do they write?
    • What’s their tone and voice?
    • How many KW do they use, and where?
    • Study their “headings” and paragraphs…
  3. Your keywords must reflect ONLY on that one certain problem/product/description…

! Try not to clash keywords in your blog or description, with KW in all other textual formats on the website

  1. Research important/current topics that can inform the auditorium about your product

Example: If you’re selling face creams, an interesting take would be writing a blog post on “How to get rid of sunspots in a month”.

  1. Make a “skeleton” for your blog (…)
    1. Integrate main KW into “Headings”, respecting their hierarchy (H1, h2, h3…h5…)
    2. Be sure to present the dilemma right at the beginning. Follow that with a brief solution remark (to intrigue the reader). You even can give an example of how or why your product might be suitable…
  2. Writing the content

Integrate your keywords into the paragraphs. Every blog usually has 3 instances, even simultaneously:

  1. Being informative
  2. To teach you something
  3. Sales inclined. We usually write to sell something, presenting the main benefits throughout the text. You can go back and forth with this, or you can include a heading (or two) dedicated specifically to the specific product/service.

And Who Are We?

Kraft&Digital is a digital marketing agency from Belgrade, led by a team of young – but experienced – people. We turn ideas into the best results on Google.

We go further to maximize results! We write, review and determine the best campaigns for your needs. 

Let’s get a hold of your goals. Request SEO, PPC, DEV, and DESIGN recommendations.

Just submit your info and we’ll provide you with a custom report.

If you are in need of high-quality content that makes a difference and brings Google to the table –  CONTACT US.

  • office@kraftanddigital.com 


We do listen to your wishes and respect your views, and sure as hell we do know  “what next”.

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